What is a Facebook Pixel Code? How do you get one? How do I add a Pixel Code it to website?

This guide will walk you through the steps of generating or locating your Facebook pixel code and integrating it into your website.

What is a Facebook Pixel?

Facebook “Pixels” are snippets of code that may be added to a website to track the performance of adverts and gain access to advanced tools within the Facebook advertising platform. Facebook pixels monitor clicks and conversions on your site, send targeted ads to users without you having to lift a finger, and help you connect with new and existing consumers.

Where can you find the code for the Facebook pixel?

  1. Facebook’s Business Manager is where you may generate a new pixel code or look for an existing one.
  2. To adjust company preferences, open Business Manager.
  3. Pick your company.
  4. Navigate to Data Sourcing.
  5. Pick your Pixels.
  6. Choose the plus sign (+) to add anything.
  7. Put your Pixel’s name in the box.
  8. This field is for an optional website address.
  9. Just keep going if you want to.
  10. Click Set up the Pixel Now to begin implementing your Meta Pixel on your website. Select Continue Managing My Business to stay in Business Manager.

Add the Facebook Pixel to Your Site

 

To add pixel code to your site you need to put that code to your site <head> section.

you can do it from admin and plugins like wp head or code snippet.

Another way to do this is to add code in your child theme’s header file before </head> tag ends and save your changes.

The benefit of doing this with a child theme is that if you update the main theme you don’t need to add code again and again after any update.

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